Dawg Daze Overviewkeyboard_arrow_down

Each year the University of Washington welcomes over 9,000 new undergraduates to the campus and the U-District. Dawg Daze is the UW’s comprehensive effort to build community among new students, assist them in their transition, and introduce them to their new neighborhood. The program is massive, with more than 350 events over 10 days and participation by more than 60 campus departments. The scale of events ranges from 5,000 person concerts and rallies, to small, personalized walking tours of campus. We invite you to be a part of this longstanding UW tradition and one of the largest college student welcome programs in the country! 

Sponsorship at Dawg Daze will help your company or group become an advocate for all that the UW has to offer. As the state’s flagship university, the UW provides world-class academics, renowned art, music and drama, elite athletics. The UW serves more students than any other institution in the Northwest. In addition to the entering class, your marketing can make a lasting impression on the broader UW community of 36,000 undergraduate students, 13,000 graduate students, and more than 10,000 faculty and staff.

Dawg Daze Sponsorship Opportunitieskeyboard_arrow_down

Events for Sponsorship

The tentative list of events that are available for sponsorship for 2023 are as follows:

• Quad Flicks | Date TBA
• Late Night Carnival | Friday, September 22
• Dubs' Challenge | Saturday, September 23
• Fall Fling | Monday, September 25
• Student Activities Fair | Wednesday, September 27 & Thursday, September 28

As the event planning process continues, more opportunities will be available.

Add-on Sponsorship Opportunities

• T-shirt logo placement is available on the sleeve. 200+ student volunteers and 100+ faculty/staff wear the t-shirts during the event and beyond.
• Social media marketing is for one (1) post on our social media. Additional packages can be built for multiple posts and/or stories added to the account. 
• E-mail marketing can either be a logo or a logo and text about your organization. The emails are sent out to all 8,000 first-year students. Depending on frequency and content, price will fluctuate.
• Additional event sponsorship allows additional engagement opportunities during Dawg Daze.

Full Dawg Daze schedule will be finalized by the end of August at uwdawgdaze.com. Interested in sponsoring an event that is not listed above? Reach out to ddadmin@uw.edu. 

Vendor Fair Logisticskeyboard_arrow_down

Tabling on campus is reserved for the Dawg Daze Key Event called Vendor Fair/Student Activities Fair. This two-day event is our largest traffic event held on the UW Red Square in the center of campus. 

Attendance
Tables are limited. Once we are at capacity, we can put your organization or business on a waitlist. In the event of an organization or business is no longer available to attend, an organization or business on the waitlist will be notified.

Sponsorship opportunities are evaluated based on existing services on campus in collaboration with our campus partners. For example, all health-related entities will be directed to Hall Health as an effort to align with the centralized wellness efforts on campus and all academic support entities will be directed to work with Academic Support Programs. Sponsorship opportunities will also be evaluated based on existing campus-wide sponsorships. 

Weather
In the event of inclement weather, Vendor Fair/Student Activities Fair will continue as scheduled, unless lightning occurs. The closing of the Vendor Fair/Student Activities Fair is at the discretion of the First Year Programs and the Student Activities Office staff. 

Table Placement
In order to arrange for an appropriate flow of participants, table placement and arrangement will be managed by the Dawg Daze staff. Moving tables or swapping with other table occupants will not be permitted without approval by Dawg Daze staff. Additionally, representatives at each table should stay within five feet of their designated table. Wandering through the fair to distribute materials or recruit session participants will not be permitted.

Distribution of Materials
Departments and organizations are encouraged to distribute materials, information, and swag to students, parents, and family members. We further encourage those materials to be environmentally sustainable. Specific materials prohibited from distribution include but are not limited too alcohol or other drug paraphernalia (ex: bottle openers, shot glasses, cigar cutters, ashtrays) and potentially allergenic sprays or fragrances.

Is access provided to electricity and wi-fi while tabling?
Most spaces available at Vendor Fair/Student Activities Fair do not have access to electricity, we can work with you on an individual basis if you will require access to electricity. Wi-fi is available on campus to guests. 

Sponsorship FAQskeyboard_arrow_down

How do I get a table at the Vendor Fair/Student Activities Fair for my business or organization?
Vendor Fair/Student Activities Fair is one of the key events at Dawg Daze. We invite non-University of Washington businesses and organizations to table at the fair as part of a sponsorship package. Tabling is not available to non-UW entities unless associated with a sponsorship package. All non-UW entities are considered in context of existing campus resources and UW First Year Programs sponsorship guidelines.

What are other sponsorship opportunities with First Year Programs?
Our office coordinates several other programs that are available for sponsorship opportunities. Sponsorship for Advising and Orientation (A&O) is limited, you can email us at ddadmin@uw.edu to learn more.